Blog 23 - Turning Points


      Using this  Turning Points sheet as a guide, give this commercial a quick examination.  Isolate what's being sold -- hint: it's not beer (and it never is). Then, read Chapter 1 from Make It Stick (takes about 5 minutes).  Then, after completing Exercise 1 of Device 16 from your Literary Devices Book, make a short (50-75 word) sales pitch that incorporates climax, pathos and ad hominem with the intent to persuade and make your ideas stick.











© Jeff Thomas 2011 - aplanguage@me.com