Blog 22 - The Power of Consumption


Read the following article on Consumer Psychology and watch the video below. It's the most popular and effective commercial maybe ever made (it will be hard to believe when you see it); it has only been shown once -- January 22, 1984 -- during the Super Bowl.

Look at the graphic above.  In the space provided, answer the following prompt using a deductive response paragraph

"Considering the 4-Ps and the article on consumer psychology, what makes this commercial unique in comparison to others you have seen, what does this commercial tell you about the future of consumerism, and how does it confirm/contradict the article's conception of advertising?"

© Jeff Thomas 2011 -